Washington Post -- If you’re relying solely on TV ads to get drug-company pitches, you’re so last month. A growing number of drug firms are trying their luck with social media tools such as Facebook (which is being used to promote several attention-deficit-disorder drugs), YouTube (the asthma drug Symbicort), Twitter (Novartis), blogs (Alli, a nonprescription weight-loss drug) and MySpace (Addiction 411, advice on kicking the prescription painkiller habit from British drugmaker Reckitt Benckiser).
