Combe Incorporated: LiceMD(R) a Breakthrough Treatment That’s Tough on Lice but Gentle on Kids

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With the introduction of LiceMD(R), parents can not only say good-bye to head lice, but they can now also bid farewell to pesticides!

WHITE PLAINS, NY--(Marketwire - June 02, 2009) - Did you know that head lice is one of the most contagious conditions among children, only second to the common cold? There are about 6 to 12 million cases each year, and it causes children to miss approximately 12 to 24 million school days annually.

As the weather gets warmer, schools close for the summer and kids venture off to camp, they are once again faced with the risk of catching head lice. Head lice can be spread whenever there is direct contact between the head or hair with an infested individual, as well as by sharing personal articles like hats, towels, brushes, helmets and hair ties. While parents want to rid their kids of this pesky problem, they also want to ensure that their children are not exposed to any harmful ingredients. With the introduction of LiceMD®, parents can not only say good-bye to head lice, but they can now also bid farewell to pesticides!

LiceMD® is a pesticide-free breakthrough treatment that helps parents take control of lice outbreaks and achieve peace of mind while restoring their household to its normal balance. This head lice treatment is pediatrician-tested and clinically proven to effectively, safely and simply eliminate eggs, lice and nits without the use of pesticides. LiceMD‘s primary ingredient is dimethicone, a safe and effective synthetic lubricant that is odorless, non-irritating to the scalp and hypoallergenic. Dimethicone makes the comb-out process smooth and easy allowing the comb to glide easily through even long, thick or very curly hair. This allows parents to concentrate on removing the lice and eggs, rather than struggling to pull a fine toothed comb through tangled hair! And, since LiceMD is pesticide-free, it can be safely re-applied right away if re-infestation occurs.

In order to educate parents about treating head lice and preventing future outbreaks, Combe has an educational Web site, www.LiceMD.com. The Web site includes:

-- The latest research

-- Frequently Asked Questions

-- Instructional Video

-- And so much more!

LiceMD® is conveniently available over-the-counter at food, drug and mass retail outlets.

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