Take your standard vitamin aisle. The media can tell us that fish oil’s good for us this week, and taking B6 shots could help improve and revitalize our libido. But do we actually know what supplements our body really needs? No – which helps fuel the occasional snake oil of the $32 billion dollar supplement industry.
A San Diego company is trying to change that. The freshly launched Vitagene has developed an algorithm that can spit out a personalized supplementation regimen for its users, offered through a network of partnering physicians. It’s using patient DNA, lab results and lifestyle information – as well as a database of curated research data – to help users understand what combination of vitamins and minerals they actually need in a supplement.
