Bristol-Myers Squibb’s Ready. Raise. Rise. Recognizes 23 Cancer Advocacy Groups In Immuno-Oncology Research Awareness Campaign

NEW YORK--(BUSINESS WIRE)--Bristol-Myers Squibb today announced that more than 50,000 virtual flags have been raised by Americans across the country as part of the Ready. Raise. Rise. campaign, a program dedicated to raising awareness and educating the public about an exciting area of cancer research called Immuno-Oncology. Twenty-three cancer advocacy organizations participated with Bristol-Myers Squibb, along with two-time Emmy® award-winning actor Eric Stonestreet, of television’s hit comedy “Modern Family,” to launch Ready. Raise. Rise. in May.

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