Bringing Moneyball Analytics To Fund Medical Device Startups

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Aaron Travis isn’t a big fan of the term “crowdfunding,” at least when it’s used to describe his matchmaking service for medical device startups and investors.Deal Labs Inc., where Travis is moving into the CEO position after joining the Redwood City firm a year ago, said the transactions that Deal Labs puts together “look less like crowdfunding and more like traditional funding.” The difference is Deal Labs uses sophisticated data analysis to hook up startups and investors.

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