BioSpace Unveils 2006 BioMidwest™ Hotbed Campaign

FT WORTH, TX, July 11, 2006 - BioSpace, Inc., the leading online source for life science, pharmaceutical and medical device content and careers, has unveiled the third edition of the BioMidwest™ Hotbed Campaign. Formerly known as BioCorridor™, the BioMidwest campaign promotes the bioscience communities of Iowa, Indiana, Illinois, Michigan, Minnesota, Missouri, Nebraska, Ohio and Wisconsin.

2006 BioMidwest Hotbed Map

2006 BioMidwest Hotbed Homepage

Sponsored by Bio Nebraska, Forward Wisconsin, Indiana Health Industry Forum, Iowa Department of Economic Development, LifeScience Alley, MichBio and Omeris, BioMidwest is a unique branding and awareness campaign highlighting the organizations that constitute the dynamic bio-pharmaceutical industries of the region.

"The BioMidwest campaign is a true illustration of the region's vibrant and dynamic life sciences community,” said Mike Brooks, President and CEO, Indiana Health Industry Forum. “By convening key industry players in the campaign, BioSpace successfully communicates what we in the Midwest have known for years- that the life sciences industry thrives in this region. The Indiana Health Industry Forum is proud to be a partner is this outreach effort."

"Forward Wisconsin sees great value in being part of the BioMidwest Hotbed Campaign and the strong visibility it brings to the life science strengths of the Midwest and Wisconsin," said Forward Wisconsin President Pepi Randolph. "With the Midwest joining together and showing its life science resources in this branding and awareness effort, we can effectively compete with both coasts, as well as other regions and countries, for biotech investment and growth."

The campaign features the iconic BioMidwest Map, created by BioSpace’s professional artist, which displays the corporate logos and facilities of participating organizations. The map is further enhanced through the integration of many functional components, including a BioMidwest Hotbed Homepage (www.biospace.com/biomidwest) on BioSpace’s industry leading Website, BioSpace.com. Copies of the BioMidwest Map are available through BioSpace.

“BioSpace is thrilled to launch the third edition of the BioMidwest Hotbed Campaign,” said Brian Vacanti, Vice President of Marketing for BioSpace. “Through the collaborative efforts of nine states and over 35 organizations, the new effort accurately conveys the size and strength of the biopharmaceutical industry in the Midwest.”

About BioSpace, Inc.

BioSpace, Inc. is globally recognized as the leading provider of web-based resources and information to the life science, pharmaceutical, medical device and diagnostics industries. For over 20 years BioSpace has helped to accelerate communication and discovery among business and scientific leaders in the biopharmaceutical market. With a well-established site infrastructure and loyal online audience of over 1.5 million unique monthly visitors, BioSpace.com offers an unparalleled distribution channel for recruitment, investment, product, event and other life science industry messages. BioSpace, an onTargetjobs company, is headquartered in Ft. Worth, TX.

CONTACT:
BioSpace
Shelly Cariot
Marketing Manager
(239) 659-0100
scariot@biospace.com

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