ARLINGTON, VA, February 9, 2011 – BioInformatics, LLC announces the release of their newest market report:
eMarketing to Life Scientists: Raise Your Voice Above the Noise (11-001) Available on pre-release pricing until March 18, 2011
In support of the increased reliance on email, websites and social media by life science suppliers, BioInformatics’ new market report on eMarketing quantifies scientific consumers’ Internet usage & preferences and provides direction as to how to deploy electronic marketing platforms in such a way that builds relationship, inspires loyalty and calls a scientist to action.
In this report, scientists reveal preferred social media platforms, email marketing preferences and vendor websites that offer the most relevant product and/or service information. The following suppliers’ websites were among the answer choices in the survey:
Agilent Technologies
Affymetrix
Beckman Coulter
BD Biosciences
Bio-Rad
Caliper
Cell Signaling Technologies
Corning Life Sciences
Danaher (Leica Microsystems/AB Sciex/Molecular Devices)
EMD Biosiences (Calbiochem, Novabiochem, Novagen, Merck KGA)
Eppendorf
Eurogentec
Fermentas
GE Healthcare
Illumina
Life Technologies
LuminexMillipore
Molecular Devices (MDS Analytical Technologies)
New England Biolabs
Pall
PerkinElmer Life and Analytical Sciences
Promega
Qiagen
R&D Systems
Roche Applied Science
Sigma-Aldrich
Takara Bio
Thermo Fisher Scientific (including Dharmacon, Pierce)
VWR Scientific Products
Waters
“This report is designed to be used as a tactical guide for harnessing the power of the Internet so that suppliers can reach out to customers in a meaningful way,” states Tamara Zemlo, Ph.D., MPH, Vice President of Advisory Services. Dr. Zemlo adds that “By using this report, suppliers will better understand how to effectively communicate with scientists through a variety of online marketing platforms.”
To learn more about eMarketing to Life Scientists: Raise Your Voice Above the Noise, a complimentary Executive Summary is available at
http://www.gene2drug.com/index.php?page=reports&id=212
ABOUT BIOINFORMATICS, LLC
BioInformatics, LLC is the premier research and advisory firm serving the life science industry. By leveraging our professional social network of more than 50,000 life scientists, we have supported more than 300 companies and provided insights that lead to better business decisions. Our assignments include assessing the size and attractiveness of markets, optimizing product configurations and pricing, validating corporate acquisitions, measuring customer loyalty, and evaluating brand strength and positioning.
For more information contact:
Mary Follin Manager, Marketing/Sales BioInformatics, LLC 2111 Wilson Blvd., Suite 250 Arlington, VA 22201 703.778.3080 x13 (phone) m.follin@gene2drug.com http://www.gene2drug.com/
