BIO’s CEO On The Drug-Price Brouhaha And New Ads Touting Pharma Innovation

Anyone who has watched college football on TV or played the game Words with Friends on their phone in recent days may have seen the ad featuring Stephanie Haney, Bill Remak and Ryan Dant, all of whom were beneficiaries of biotechnology treatments. The ad, called “Innovation Saves,” suggests that money spent by biotech companies on research and development ultimately saves healthcare costs, because drugs lessen the need for hospital stays, reduce the number of surgeries performed and, in some cases, cure costly diseases.

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