PITTSBURGH & WAYNE, N.J.--(BUSINESS WIRE)--The Management Board of Bayer AG announced today that on July 1, 2012, Philip Blake will become Senior Bayer Representative (SBR) USA, following a common company practice of assigning this oversight role to a senior executive already holding a significant business role or roles within the region. In this new role, Blake assumes leadership of Bayer corporate operations in the U.S. from Greg Babe, who recently announced his planned retirement from Bayer. In 2011, Bayer’s U.S. operations recorded annual sales of $9,791 million.