COSTA MESA, Calif., April 25, 2016 /PRNewswire-iReach/ -- WCCT Global, a full-service CRO headquartered in Orange County, CA, will be presenting on the topic of patient recruitment at the upcoming MAGI East Conference in Boston, Massachusetts. The presentation will be delivered by WCCT’s Executive Vice President of Global Client Services and Marketing, on Tuesday, May 3rd at 1:45pm. Their presentation, entitled “Leveraging Digital Technologies for Patient Recruitment,” will explore the ways in which sponsors, CROs, and sites can all benefit from utilizing the insights available on digital platforms and through digital tools to create better and faster patient recruitment campaigns now and in the future.
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In this presentation, WCCT’s IN-SITE Patient Recruitment Division will speak to their experiences in harnessing the power of digital tools to make important decisions regarding the creation, implementation, and evolution of patient recruitment campaigns across multiple therapeutic areas and various advertising channels. Additionally, IN-SITE will explore the prospect of using back-end data collected from campaigns to create a more user-friendly and patient-centric experience for those patients that are introduced to research programs through digital venues such as social media, search engines, blogs, and more. Furthermore, IN-SITE will introduce an easy-to-use technology that will allow CROs and sites to accomplish these goals, resulting in more successful patient recruitment initiatives in the future.
WCCT and the IN-SITE division are passionate about this topic. When asked for the rationale behind starting this conversation, Mr. van Nostrand replied: “It is clear that traditional approaches to patient recruitment are just not working. With many sites still failing to enroll subjects, and timelines for trials being constantly extended, this is a real issue that needs to be addressed on a global level. CROs and sites have to start thinking about recruiting creatively in the digital age. We all need to have access to tools which allow us to make better decisions in real time. Additionally, it is imperative that when designing recruitment campaigns, that we all strive to be as patient-centric as possible, responding to the needs of potential study volunteers at all stages of a clinical program, from contact to consent.”
About WCCT Global
WCCT Global is a multi-site, full service pharmaceutical contract research organization (CRO) of outsourced early drug development and late phase CRO services to the pharmaceutical, biotechnology and medical device industries. The WCCT Global vision, “With compassion for people, we strive for tomorrow’s therapies to be available today” truly exemplifies the focus and reason for our cutting edge work both in our clinics and throughout our operations. As a drug development partner, WCCT Global collaborates with domestic and foreign innovator companies who need regulatory, program management, patient recruitment, data management and strategic consulting support, with an emphasis on overseeing and executing trials in special disease populations, pediatric populations, ethno-bridging, and cardiac safety. WCCT has extensive experience with healthy volunteer studies including First-in-Human (FIH), as well as specific therapeutic expertise in Allergy, Asthma, HCV, Ophthalmology, Renal, and Vaccines.
Media Contact:Salvador Solis, WCCT Global, 714.668.1500 ext.2261, salvador.solis@wcct.com
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SOURCE WCCT Global
