PHILADELPHIA, Jan. 30 /PRNewswire/ -- Tierney Communications, the mid-Atlantic region's largest full-service communications agency, has been awarded the advertising and direct marketing business for Bayer Environmental Science, a leading manufacturer of pest and turf management technology headquartered in Raleigh, North Carolina.
Tierney, which has served as Bayer Environmental Science's public relations agency, is working with the client to launch an innovative national campaign that will include TV, print, radio, direct mail and sales collateral for all of the company's Turf and Ornamental and Pest Management brands.
"Bayer's association with Tierney began in 2002 as a public relations partner," said Mary Stengel Austen, president and CEO of Tierney Communications. "Through hard work and strong client relationships, we were able to showcase our advertising capabilities. We're proud to be leveraging our integrated services on behalf of such a recognized leader."
"We are excited about the opportunity to expand the brand profile of such a prestigious company," said Erin Kuhls, executive vice president and director of account management of Tierney Communications. "This account demonstrates how truly integrated services can be a tremendous asset to our clients."
"After working with Tierney for nearly three years as our PR partner, we were not surprised by their strong strategic and creative expertise," said Mike Daly, marketing director, turf and ornamental, at Bayer Environmental Science. "We are very excited to continue the momentum we've established with Tierney and to further articulate our brand identity through innovative and breakthrough communications."
"Tierney continues to impress us with their dedication to growing our brands," said Pete Farno, marketing director, pest management, at Bayer Environmental Sciences. "We look forward to expanding our relationship with them with new and exciting campaigns."
The 2006 programming will include a new product launch in February, a new Bayer Environmental Science portfolio positioning, and new approaches to many of the client's existing products.
About Bayer Environmental Sciences
Bayer Environmental Science is a division of Bayer CropScience LP, a member of the worldwide Bayer Group , a $27 billion international health care and chemicals group based in Leverkusen, Germany. The Bayer Group stock is a component of the DAX and is listed on the New York Stock Exchange. For more information on Bayer Environmental Science, call 1-800-233-6164 or visit us online at http://www.bayerprocentral.com. Bayer Environmental Science, 2TW Alexander Drive, Research Triangle Park, N.C. 27709.
About Tierney Communications
Headquartered in Philadelphia, Tierney Communications is a full-service strategic communications agency. Tierney Communications' two main divisions include Tierney Advertising and Tierney Public Relations. These two divisions are served by an in-house team offering direct response, interactive, public affairs, media and research. The agency, which also maintains offices in Harrisburg, PA, and Cherry Hill, NJ, represents clients including Commerce Bancorp, Independence Blue Cross, McDonald's, Sunoco, Lincoln Financial Group, Exelon, Verizon, and Bayer Environmental Science. For more information visit us online at http://www.tierneyagency.com.
Tierney CommunicationsCONTACT: Suzanne M. Tavani, Tierney Communications, Office:+1-215-790-4390, Cell: +1-215-901-8132, stavani@tierneyagency.com; JenniferRemsberg, Bayer Environmental Sciences, +1-919-549-2484
