WASHINGTON--(BUSINESS WIRE)--June 22, 2005--The Magazine Group, a leading independent custom publisher, has announced it will exhibit at the 4th Annual Pharmaceutical Marketing Congress. This is the first time the Washington, DC-based firm will exhibit at the annual event, taking place September 12-14 in Philadelphia, PA.
"Custom publications are increasingly attractive outlets for pharmaceutical and health-oriented marketers," said Jane Ottenberg, President of The Magazine Group. "Reaching highly-targeted audiences in search of trusted and relevant information, custom magazines forge close bonds between consumers and sponsors. Whether they commission their own titles or advertise in others, marketers are embracing this medium's potential for a deeper level of customer relationship."
