ALLENTOWN, Penn., Oct. 7 /PRNewswire/ -- Target Software (http://www.targetsoftware.com/) today announced that Watson Pharmaceuticals has licensed its Target SFA mobile pharmaceutical sales software suite. The suite is being implemented for Watson's entire field sales force. Field sales representatives and managers from Watson's Specialty Products and Nephrology groups are currently being trained and deployed on the Pocket PC edition of Target Mobile. Watson sales representatives will be using Target Mobile to manage professional and account data, plan routes, record call activity and replace paper processes. In addition, Watson managers will be utilizing the innovative Target Mobile Web sales management tool to proactively manage sales force activity in real time.
As part of an extended relationship with Watson Pharmaceuticals, Ventiv Health's Total Data Solutions(TM) Division (TDS) is providing a variety of services to assist with the Watson Target SFA deployment, including mobile device configuration, rollout logistics and training. Ventiv's TDS help desk, hardware asset management, data warehousing, sample accountability, training and management reporting services have all been engaged to complement Watson's Target SFA implementation.
"Target SFA has proven its value to many pharmaceutical companies like Watson and we are very excited to see our groundbreaking technology deployed on a large scale for Watson's entire sales force," comments Ted Rosenberger, Chairman and CEO of Target Software.
About Target Software, Inc.
Target Software (http://www.targetsoftware.com/), founded in 1991, is the fastest-growing provider of mobile sales force automation, sample control and account-based selling solutions for the pharmaceutical industry. The Target SFA suite features Target Mobile, a family of state-of-the-art mobile sales solutions for the Pocket PC, Windows, Web and Tablet PC platforms. Target SFA utilizes XML web services technology for data integration and reliable synchronization. Target BackOffice is Target Software's fully PDMA-compliant data warehouse, management reporting and sample accountability solution. Thousands of pharmaceutical sales representatives on more than 40 sales forces have been deployed on Target Mobile and more than 12,000 sales representatives are managed within Target BackOffice.
CONTACT: Theodore A. Rosenberger Chairman & CEO Target Software, Inc. 610-289-3333 extension 2172 610-820-9394 (fax)
Target Software, Inc.CONTACT: Theodore A. Rosenberger, Chairman & CEO of Target Software,Inc., +1-610-289-3333, ext. 2172, fax +1-610-820-9394, orted.rosenberger@targetsoftware.com
Web site: http://www.targetsoftware.com/
