RxCrossroads’ Participation In CBI’s 6th Annual Patient Assistance Programs Conference

LOUISVILLE, Ky., Feb. 28 /PRNewswire/ -- RxCrossroads has announced our participation in Center for Business Intelligence’s 6th Annual Patient Assistance Programs Conference March 7th and 8th in Alexandria, Virginia. RxCrossroads is sponsoring, exhibiting and speaking at the Conference. RxCrossroads is a leader in providing product support services to pharmaceutical, biotech and medical device companies. RxCrossroads has designed and launched multiple Patient Assistance Programs in the last four years.

“This conference allows pharmaceutical executives to present new ideas and discuss marketplace changes and challenges,” comments Nitin Sahney, President and conference attendee.

RxCrossroads’ Director of Business Development, Cheryl Pryor will be speaking on the “Strategic Uses of Direct-To-Patient Distribution.” Cheryl Pryor’s unique experience includes pharmaceutical sales and marketing, managed care contracting, reimbursement and patient assistance program design and management, home health care company management, and clinical experience as a hospital specialty pediatric pharmacist. Prior to joining RxCrossroads, Cheryl was a Senior Product Manager within Pharmacia Corp.'s (now Pfizer) Endocrine Care Marketing Franchise where she was responsible for managing the Pharmacia Bridge Program(TM) which encompassed reimbursement support, patient assistance, and direct to patient distribution of Pharmacia’s endocrinology product portfolio. In addition, Cheryl served as the director of Kids Home Care where she was responsible for the marketing and launch of clinical home health care services for children.

Please visit our website at http://www.rxcrossroads.com/ for more information regarding our services and capabilities.

About RxCrossroads:

RxCrossroads is the premier outsourcing commercialization partner for pharmaceuticals, biomedical, and medical device manufacturers. The company develops and manages tailored product support programs to meet market needs and challenges to include:

- Reimbursement support programs for patients and providers - Patient Assistance Program design and management - Education, Training, and Patient Compliance programs - Risk Management program coordination - Sampling Programs direct to patient or provider - Pharmacy Services nationwide - Third Party Logistics - distribution of products and devices on behalf of pharmaceutical and biomedical manufacturers, advanced warehousing to support refrigerated, frozen, and controlled drugs, ISO 9001:2000 and German Health Authority certified, DEA, HDMA, FDA, PDMA, GDP, and cGMP compliant CONTACT INFORMATION: Contact Name: Andrea Shaw Contact Phone: 502-318-1112

RxCrossroads

CONTACT: Andrea Shaw of RxCrossroads, +1-502-318-1112