PARIS--(BUSINESS WIRE)--Cegedim Relationship Management today announced that Rottapharm Madaus Portugal has expanded its Customer Relationship Management (CRM) solutions with next generation Mobile Intelligence™ via SaaS for the company’s OTC commercial teams. Rottapharm Madaus Portugal is a vital component of the leading Italian biopharmaceutical company whose research and development has contributed to major industry discoveries, and continues its legacy through a distinct and innovative product line of pharmaceuticals, personal care and nutraceuticals.
