Reed Sinopharm Exhibitions (RSE) Release:New Technology Zones & International Media Club to Enhance Event Buzz at the 61st API China/ INTERPHEX China

Beijing, China (November 4, 2008) – API China, China’s longest-running pharmaceutical manufacturing trade show, will be featuring two new zones, an Exports-Focused Feature Arena and a Technology Showcase Zone at the show’s autumn edition in Suzhou, China, November 5 - 7, 2008.

INTERPHEX China, the Chinese edition of the leading international brand INTERPHEX USA, will be co-located with API China for the fifth time, effectively covering the comprehensive spectrum of the pharmaceutical industry’s manufacturing supply chain.

With close to 30,000 trade visitors from China and worldwide, the new Technology Showcase Zone will offer visitors free access to new product and technology presentations. Laid out in a conference setting, the zone provides presenters with the opportunity to display and demonstrate their latest innovations in ingredient and equipment manufacturing. The Exports-Focused Feature Arena, located in one central hub (Hall 5B), offers international buyers and specifiers the convenience to source and purchase Chinese-manufactured products, with the added help of multi-lingual translation and onsite meeting facilities.

In addition, Reed Sinopharm Exhibitions will offer attendees free value-added services such as the online supplier-buyer matchmaking program that can be accessed via the show’s website (http://en.apichina.com.cn). International buyers will be able to leverage this extensive database to locate domestic suppliers and make business appointments prior to the show.

API China’s popular “International Media Club” program which brings together leading industry editors from all over the world continues to be a signature activity at the show’s autumn 2008 edition. Media invitees include Michelle Hoffman of Pharmaceutical Technology (USA), Seyoung Park of Yakup Daily (Korea), Ryuma Nagata of The Chemical Daily (Japan), Bibiana Campos-Seijo of Pharmaceutical Technology (Europe), Tatiana Sinitska of Medical Alphabet (Russia), and Sheila Wan of Pharma Asia (Singapore). This program, since its inaugural launch in 2007, has become one of the show highlights and a valued tradition, providing an ideal opportunity for event participants, key opinion leaders and industry peers to get up close and personal with premier international media.

Another key attraction at API China is the comprehensive set of industry conferences covering issues related to innovation, globalization, regulatory issues and the Chinese pharmaceutical market. Program topics include “API Industry Statistics Conference”, “Pharmaceutical Packaging Colloquium”, “Excipients Forum”, “National Pharmaceutical, Chemical Separation, Purification Technology and Equipment Development Seminar”, and “Pharmaceutical Machinery & Equipment Forum”.

Attendees can also look forward to the launch of the API China Sustainability Development Fund at the show. Reed Sinopharm Exhibitions set up this endowment foundation to encourage organizations to implement work practices that contribute to conserving the environment.

“As a company, we’re constantly designing novel programs and services to increase business opportunities and branding exposure for event attendees and exhibitors. We hope to exceed customers’ expectations by offering value-added services, including free online business matchmaking, hosted buyer program, and technology showcases that help exhibitors and visitors obtain tangible results at the show,” said Ms Hu Kunping, Managing Director, Reed Sinopharm Exhibitions. “We expect the upcoming API China to be one of the most fruitful and rewarding of all editions for both visitors and exhibitors alike.”

API China and INTERPHEX China provide international pharmaceutical companies with a single destination for buying and selling engineering solutions, raw ingredients and manufacturing services. More than 1,200 global and domestic exhibitors participate each time in the biannual event, offering a wide spectrum of products that encompass packaging technology, processing machinery, engineering services, packaging materials, specialty ingredients, chemicals and excipients.

The 61st edition of API China and INTERPHEX China will be held from November 5 - 7, 2008 at Suzhou International Expo Centre, Suzhou, China. To pre-register for the event, visit http://en.apichina.com.cn.

About Reed Sinopharm Exhibitions

Reed Sinopharm Exhibitions Co. Ltd (Reed Sinopharm) is a joint venture between Sinopharm, the largest state owned pharmaceutical group in China, and Reed Exhibitions, the world’s leading organizer of trade and consumer exhibitions with a portfolio of over 430 events in 32 countries. As the leading professional, specialized trade show and conference business organizer of medical, healthcare and pharmaceutical events in China, Reed Sinopharm covers the entire supply chain and is dedicated to the medical, pharmaceutical and healthcare industry sectors. Reed Sinopharm organizes and manages numerous exhibitions and fairs that rank among the largest in its niche sectors worldwide. For more information about Reed Sinopharm and its services, visit www.reed-sinopharm.com.

About Sinopharm

Sinopharm is China’s largest pharmaceutical group of companies and is involved in the research and development, manufacture, distribution and marketing of healthcare products. www.sinopharm.com

About Reed Exhibitions

Reed Exhibitions is the world’s leading trade exhibition organizer with a portfolio of over 470 exhibitions covering 49 industries in 32 countries. www.reedexhibitions.com.

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