President Obama Likely To Focus On Continuing Healthcare Reform Initiatives In State Of The Union Address

Conceivex Fertility Treatment Innovation to Reduce Costs and Produce Better Outcomes

BLOOMFIELD HILLS, Mich.--(BUSINESS WIRE)--The continuing importance – and value – of the Affordable Care Act and healthcare reform initiatives will no doubt be a central theme in President Obama’s State of the Union address on Tuesday night.

“To cite one example where the Conception Kit can provide immediate cost savings, 15 states in the U.S. require companies to cover their employees for expensive IVF treatments, but only after other proven alternatives – such as the Conception Kit – have been tried”

“Innovative, less costly, and more efficient fertility treatments will be a key driver of keeping costs contained,” Michael La Vean, a 20-year medical device and healthcare industry leader and Founder and President of Conceivex, said. “Currently, fertility drugs account for the fifth largest drug spend annually in the U.S., with patient outcomes that often result in multiple births and require immediate and long-term hospitalization for children.”

To address this issue, Conceivex has created The Conception Kit®, an at-home system that offers couples an affordable fertility treatment option that can increase their chances of becoming pregnant. The FDA-cleared product is covered by insurance, does not require any hormone or other medications, and is immediately available to couples with a prescription.

“To cite one example where the Conception Kit can provide immediate cost savings, 15 states in the U.S. require companies to cover their employees for expensive IVF treatments, but only after other proven alternatives – such as the Conception Kit – have been tried,” stated La Vean.

NOTE TO MEDIA: La Vean is available to discuss all aspects of cost- and patient-effective fertility care in concert with the State of the Union address, as well as generally.

About Conceivex, Inc.

The mission of Conceivex, Inc. is to give women and couples healthcare products that assist them in reaching their reproductive goals. Currently, one in six women is looking for help becoming pregnant. Conceivex manufactures and distributes the Conception Kit® at-home system, a safe, effective, and reasonably priced method to help women and couples overcome infertility in the privacy of their own home. The Conception Kit® at-home system is FDA cleared and easy to use. The Conception Kit® can be covered by insurance either as a pharmacy benefit or as a medical benefit. Obtainable only with a prescription, the Conception Kit® is available at Costco, Target, Walmart, Rite Aid and other retailers. Find out more at www.conceptionkit.com and on Facebook at https://www.facebook.com/conceptionkit/.