WOBURN, Mass., Dec. 19 /PRNewswire/ -- PolyMedica Corporation, a leading provider of healthcare products and related services, has hired Mullen to provide strategic leadership and integrated marketing communications to support its family of companies, including Liberty Healthcare and National Diabetic Pharmacies. Mullen will partner with PolyMedica to develop long-term customer acquisition and relationship programs that promote an expanding set of value-added healthcare products and services. Mullen will be responsible for creative development, overarching media strategy, planning and buying for direct mail and online marketing, and public relations. Mullen will work in tandem with other PolyMedica agency partners, including A. Eicoff & Company, to develop and execute new marketing programs.
PolyMedica is the nation’s leading provider of diabetes testing supplies and related products, including mail order pharmacy services. PolyMedica helps more than 850,000 patients a year obtain the products and services they need to better manage their diabetes. In addition, the company offers a full- service mail-order pharmacy that delivers a wide-range of prescription medications to patients and their families.
PolyMedica’s Liberty Healthcare pioneered the direct-to-consumer marketing model for medical supplies and services more than a decade ago. Today, the Liberty brand is best known for its highly-visible direct-response television campaigns, featuring actors Wilford Brimley, Delta Burke, Nicole Johnson, Will Cross, Edward James Olmos and Mr. Food (Art Ginsburg).
“As the industry undergoes rapid change, we are expanding our business model to meet a broader range of patient needs,” said Patrick Ryan, PolyMedica’s chief executive officer. “As an industry leader with diverse marketing needs, we selected Mullen as an agency that can deliver both strategically and executionally to help ensure our success. Mullen’s disciplined approach to direct marketing is critical given our significant patient base and the importance of managing our customer relationships.”
“PolyMedica is a wonderfully innovative organization committed to improving lives,” said Joe Grimaldi, chief executive officer of Mullen. “The PolyMedica brands possess unique assets that will be leveraged to achieve the company’s vision of providing a broader offering to the consumer.”
About PolyMedica
PolyMedica Corporation is a leading provider of healthcare products and services to patients suffering from chronic diseases. With over 850,000 active patients, the company is the nation’s largest provider of blood glucose testing supplies and related services to people with diabetes. In addition, PolyMedica provides its patients with a full range of prescription medications through Liberty’s mail-order pharmacy. PolyMedica helps individuals do what they need to do to manage their health so they have more time to do the things they want to do in life. More information about PolyMedica can be found on the company’s website at http://www.polymedica.com.
About Mullen
Mullen is a full-service agency and an independent brand within the Interpublic Group of Companies. Mullen’s client portfolio includes General Motors, XM Satellite Radio, Four Seasons Hotels and Resorts, Stride Rite Children’s Group, Progress Energy, TripAdvisor, Royal Ahold, Turner Broadcasting System, LendingTree, 3Com, T.J. Maxx, Highmark Blue Cross Blue Shield, Sealy and Wachovia. Headquartered in Wenham, Mass., the agency operates offices in Winston-Salem, N.C., Detroit, Mich. and Pittsburgh, Pa. For more on Mullen, visit http://www.mullen.com.
CONTACT: David Swaebe Mullen 978-468-8932 david.swaebe@mullen.com
PolyMedica
CONTACT: David Swaebe of Mullen for PolyMedica Corporation,+1-978-468-8932, david.swaebe@mullen.com
