RALEIGH, N.C., March 27 /PRNewswire/ -- The Pharmaceutical Institute (PI), the leading provider of specialized knowledge for pharma and biotech professionals, today announced that the company will host a live version of 'Understanding Pharma' from May 22.23 at the Loews Hotel in Philadelphia.
Originally released as a book written by John Campbell, CEO of Campbell Alliance, the leading management consulting firm specializing in the pharmaceutical and biotech industries, and then as a nine-module series of e- courses, 'Understanding Pharma' explains how the typical pharmaceutical company operates, function by function, to discover, develop, and commercialize drugs.
"Various leading pharma companies, universities, and industry-related organizations have adopted 'Understanding Pharma' as their official training program on how pharmaceutical companies operate. We've received a tremendous number of requests to deliver this information in an interactive setting that allows industry professionals to learn, network, and share their experiences," stated Dan Blue, Executive Director of the Pharmaceutical Institute.
Delegates attending the two-day course will receive - An introduction to the pharma and biotech industries - A clear overview of the Clinical Development, Business Development, Marketing, Sales, and Managed Markets functions at a typical pharmaceutical company - Full course materials - Print copies of 'Understanding Pharma' and 'Lingua Pharma', a comprehensive glossary of industry terms - Access to the 'Understanding Pharma' e-courses Understanding Pharma is ideal for: - Industry veterans hoping to broaden their knowledge in order to lead more effectively - Product managers looking to improve their understanding of other functions critical to their products - Professionals working in companies supporting the industry and who want to better understand their customers - Pharmaceutical sales representatives transitioning into marketing roles - Professionals who are new to the pharmaceutical or biotech industry - Journalists covering the industry
Discounted advance registration is available for $1,495 for individual registrations until April 6, 2007. The registration cost after this deadline will be $1,795. Group discounts are available.
For more information, visit the course website at http://www.pharmainstitute.com/pi/UPLive.html, or to register, visit http://www.pharmainstitute.com/pi/UPLive--Registration.html.
About the Pharmaceutical Institute
The Pharmaceutical Institute, based in Raleigh, N.C., is the leading provider of specialized knowledge for pharma and biotech professionals. The company is building the world's largest single library of industry-related information and educational resources.
The Pharmaceutical Institute was created by Campbell Alliance, the leading management consulting firm specializing in the pharmaceutical and biotechnology industries. Campbell Alliance provides resources and expertise to maximize the Pharmaceutical Institute's effectiveness.
For more information, please visit www.pharmainstitute.com.
Pharmaceutical InstituteCONTACT: James Forte, Senior Manager, Public and Media Relations forPharmaceutical Institute, +1-919-844-5650, ext. 7302,jforte@pharmainstitute.com
