WOBURN, Mass.--(BUSINESS WIRE)--June 8, 2005--Optas, Inc., the standard in privacy-safe marketing operations continues to provide cutting edge marketing expertise for pharmaceutical companies through improved techniques and measurement tools. The company’s top executives will be speaking at two separate events this month to talk about how pharmaceutical companies can increase the effectiveness and the impact of marketing programs. Steve Smith, Optas CEO, will speak June 14th at the eyeforpharma Marketing ROI Conference at the Hilton City Avenue Hotel, Philadelphia, PA. Mr. Smith will provide ideas on how pharmaceutical marketers can speed up and make actionable measurement of consumer and physician marketing programs. “Operationalizing” marketing measurement, he will explain, enables marketers to improve your programs in real time, based on real knowledge.
