WALLINGFORD, Conn.--(BUSINESS WIRE)--Hitachi Aloka Medical America, Inc. (HAMA) and iVu Imaging Corporation announced the signing of an agreement making HAMA the exclusive North American distributor of iVu’s SOFIA system, an automated whole breast ultrasound scanner designed for women with mammographically dense breasts. “This agreement fills a need for both companies,” explained Mark Stribling, CEO of iVu. “iVu gains an expanded sales channel and HAMA adds a solution to address a market that I believe is poised for significant growth over the next several years.” Mr. Stribling went on to explain that the two companies have also found technological synergy that improves the performance of SOFIA. “By integrating Hitachi Aloka transducer technology into SOFIA, we have been able to overcome what is the single most limiting factor for the adoption of whole breast ultrasound: acquisition and interpretation times.” Stribling said that this product change allows the acquisition of an entire breast volume in 52 seconds and an average image interpretation time of less than two minutes per case.
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