WOBURN, Mass., Oct. 21 /PRNewswire/ -- CBI and FDLI are proud to announce the 2nd Annual Pharmaceutical Marketing Compliance Congress.
WHAT:
The 2005 event reconvenes over 350 high level legal, compliance and regulatory members of the pharmaceutical industry and features tracks on direct-to-consumer advertising, off-label promotion and fraud & abuse. Don't miss out on this opportunity to learn from the experts on how to manage your compliance issues. Featured presenters include: Thomas W. Abrams, R.Ph., Director, Division of Drug Marketing Advertising and Communications, (DDMAC), U.S. FDA, Thomas Greene ESQ, Founding Partner, Greene & Hoffman, Michael Loucks, Chief Healthcare Fraud Unit, U.S. Attorneys Office, District of Massachusetts
Featuring Three Tracks: Track A: Direct-to-Consumer Advertising: DTC advertising is a powerful driver of many pharmaceutical brands, increasing the responsibility for maintaining effective compliance programs, especially in light of changing regulations. This track examines how the FDA guidance's regarding "less is more" impact the pharmaceutical industry and highlights important rulings and enforcements that are driving the industry to re-evaluate their existing DTC campaigns. Track B: Off-Label Promotion: Perhaps one of the most challenging areas for pharmaceutical companies is understanding the guidelines and evaluating the risk of off-label promotion. This track examines the current FDA position on off-label promotion and helps to clarify the circumstances under which off-label uses can be discussed. Track C: Fraud & Abuse: No pharmaceutical manufacturer will remain a leader without effective in-house marketing compliance policies and a comprehensive understanding of current enforcement activities and allegations. This track highlights this volatile arena through a series of case studies of past investigations and presents up-to-the minute information for accurate decision- making ... and a window into what tomorrow's enforcement agenda holds. WHEN:
January 31-February 1, 2005 Register by October 29, 2004 and receive $400 dollar off your registration fee! For more information or to register, please all Kerry McQuilkin 781-939-2441 or email her at kerrym@cbinet.com or fax her at 781-939-2524; visit us online, at http://www.marketingcompliance.com/
WHERE: The Ritz-Carlton 1150 22nd Street, NW Washington, DC 20037 Contact: Kerry McQuilkin 781-939-2441 kerrym@cbinet.comhttp://www.marketingcompliance.com/
CBICONTACT: Kerry McQuilkin of CBI, +1-781-939-2441, kerrym@cbinet.com
Web site: http://www.marketingcompliance.com/
