February, 2012 -- We are all alike – one could say, when it comes to general features of people all around the world, like appearance or physical and psychological needs. Yet, “alike” doesn’t mean “the same”. This fact is particularly important in terms of healthcare, where the issue of difference led to formation of a revolutionary branch of science called “personalized medicine”. According to the Personalized Medicine Coalition (PMC), this term may be defined as “the tailoring of medical treatment to the individual characteristics of each patient”. Thanks to this approach the problem of different response of patients to disease treatment may be overcome.
Present situation of the market of personalized medicine has reached just a tip of the iceberg. There are obstacles to overcome all around the world, such as specific environments, different investment systems, popular one-size-fits-all treatment model, and above all – mutual assistance. As indicated by Frost&Sullivan, a renowned business and consulting company, the key for successful adoption of personalized medicine inventions together with development of respective companies in the market is cooperation.
Partnerships, collaborations, and mutual goals are just some of the topics that will be discussed during BioForum 2012 – Central European biotech trade fairs (23-24th May, Brno, Czech Republic) by BioForum keynote speaker Jens Dhein, Ph.D., Scientific Director, Abbott. There will be a presentation and public talk entitled “Best Practices in Companion Diagnostics Collaborations”. This talk will address partnering from discovery to commercialization, managing expectations, and achieving a true partnership, and present learnings from a 2011 U.S. IVD launch.
BioForum as the most important event in biosector of Central Europe is a great source for new ideas, products and innovative medicines, including the biotechnological ones. Moreover, BioForum gives great opportunities to make new contacts with Polish and Central European leaders in biotechnology
BioForum - Central European Forum of Biotechnology & Innovative BioEconomy together with accompanying events will be held on 23-24th of May 2012 in the Conference Centre BVV Trade Fairs in Brno (Czech Republic)
