NEW YORK, April 15 /PRNewswire/ -- Results of a recent online survey of 1,380 undergraduate nursing students sponsored by Bernard Hodes Group, a leading provider of recruitment communications and staffing solutions, and Campus RN (http://www.campusrn.com/), a health care student portal, are available online at: http://www.hodes.com/hcrecruiting/. The survey was conducted to gain insight to the characteristics of the future health care workforce currently enrolled in college nursing programs. The results cover the following categories: student demographics and program enrollment, considerations in choosing a career in health care, selection factors in targeting potential institutions for employment, effective recruiting tactics to reach this target audience, and their employment selection factors.
“We conducted this survey with the objective of producing meaningful hard data on the future nurse workforce which we could share with our Hodes clients working in health care recruitment,” said Karen Hart, Senior Vice President, Health Care Division. “We believe the results offer health care organizations a framework to evaluate their strengths and weaknesses so they may better meet the needs of this important health care recruitment target audience.”
Seven in ten (71%) survey respondents were full-time students. One fifth were either graduate students (16%) or recent grads (4%). Nearly all survey respondents (97%) are enrolled in a nursing program. Over half (54%) are enrolled in a BSN program.
“Hospitals that are winning the war for talent,” says Matt Casey, founder and CEO, CampusCareerCenter.com, “are not just sitting back and worrying about the numbers. Rather, he adds, “Understanding the new generation of health care talent, and seeking them out aggressively will be critical given the shortage of professionals we’re now experiencing.”
Respondents still rated highest their desire to help people as the reason for choosing a health care career, followed by fulfilling a lifelong ambition and the attraction to working in a stable industry with growth potential. Salary ranked in the middle of the range. Respondents cited the amount of work and difficulty involved in pursuing a nursing career as the biggest change in their perceptions of a health care career.
The Health Care Division representatives can discuss the survey results with conference attendees at the Bernard Hodes Group booth at the following events:
American Organization of Nurse Executives 2004 Annual Meeting & Exposition April 17-21, Phoenix Civic Plaza, Phoenix, Arizona Nursing Management’s Recruitment & Retention Conference April 30-May 2 New Orleans, Louisiana National Association for Health Care Recruitment Annual Conference July 19-24 Omni William Penn, Pittsburgh, Pennsylvania Association for Healthcare Human Resources Executives Annual Conference July 25-28, Marriott Wardman Place, Washington, D.C. Society for Healthcare Strategy and Market Development September 8-11 Marriott Desert Springs Resort, Palm Springs, California Nursing Management Congress October 3-6 Hyatt Regency Chicago, Illinois About Bernard Hodes Group
As a fully integrated recruitment communications and staffing solutions provider, Bernard Hodes Group (http://www.hodes.com/) offers solutions which often combine multiple service offerings from the company’s core competency areas: Recruitment Marketing; Sourcing/Response Management; Hiring Process Re- engineering; and Staffing Technology (see http://www.hodesiq.com/). All solutions are developed and measured within the company’s 360 degree process methodology. The company’s Health Care Division is staffed by RNs with clinical, managerial and recruiting experience. In addition, Bernard Hodes Group has health care strategists in many of its offices nationwide. The company is headquartered in New York, with over 80 offices and affiliates around the globe. Bernard Hodes Group is a wholly owned subsidiary of Omnicom Group, Inc., , one of the world’s leading marketing communications companies. Bernard Hodes Group serves thousands of clients in virtually every industry, helping them to attract and retain talented workers in every skill set.
About Campus RN
CampusRN.com, a subsidiary of CampusCareerCenter.com, has been designed solely to service the needs of nursing students/entry-level health care students and potential employers industry wide. Since the launch of CampusRN.com in May 2003, over 20,000 students nationwide have become members. With this tool, students can actively seek employment through viewing current job openings, get competitive research on employers, compensation, and compare various career options within their field. Employers have the opportunity to reach the nursing student directly with current openings before they graduate and enter the highly competitive job market.
Bernard Hodes Group
CONTACT: Alexandra Bassil of Bernard Hodes Group, 800-275-3346,ext. 221, or abassil@hodes.com
