10 Year Industry Executive to Lead the Global Launch of Innergy Sport™
ASHEVILLE, N.C.--(BUSINESS WIRE)--Avadim Technologies Inc., a life sciences company, announced today that Justin Niefer has joined the company as its National Sales Manager. Mr. Niefer is a Sports Industry Executive with more than 10 years of Product, Sales, Marketing and Public Relations experience. Ralph Lombardo, Senior VP of Sales for Avadim said, “We are excited to welcome Justin to our executive management team. Justin has proven leadership and execution experience driving new and innovative sports medicine technologies into elite athletic markets on a national scale.”
“We are excited to welcome Justin to our executive management team. Justin has proven leadership and execution experience driving new and innovative sports medicine technologies into elite athletic markets on a national scale.”
Justin’s significant experience and personal relationships within the sports market uniquely qualify him to lead the sales and marketing effort of Innergy Sport™ in these areas:
- Strategic partnerships and licensing initiatives with professional organizations including MLB, NFL , NBA, and the NHL.
- Major retail specific vertical strategies maximizing push and pull contracting with the most creative promotional alignment programs in the industry.
- Execute the strategic plan to build the sales force for national coverage.
- Brand development across all athletic disciplines.
As a Co-Founder and Executive of the rapid growth athletic brand, EvoShield, Justin helped lead the company through start-up phase to its nationally recognized brand. Justin has extensive experience in a variety of areas including athletic equipment, performance apparel, brand building, organization development, facilitating and executing strategy, product innovation, sales, retail merchandising, licensing and marketing, strategic partnerships and media relations.
Mr. Niefer established and managed the sales and product relationships with Dick’s Sporting Goods, The Sports Authority, Eastbay and Team Express. From 2013 to 2014, Justin served as the VP of Business Development where he grew relationships with retail executives and was responsible for expanding the brand’s product merchandising footprint across key trade partner accounts. As a thought leader, he helped secure the MLB Authentic On-Field license and worked with Major League Baseball teams and players to grow EvoShield’s on-field presence and launch new products.
For more information on Innergy Sport™ visit the website at www.innergysport.com or email info@innergysport.com.
Innergy Sport™:
Innergy Sport™, a division of Avadim Technologies Inc., is committed to making a difference by bringing highly differentiated technologies into the health and athletic arenas. Innergy Sport™ is a topical technology, formulated for the most difficult skin and muscle integrity issues including muscle performance, muscle tightness, muscle recovery, muscle cramps, and flexibility. Designed with the athlete in mind, the formulation has been shown to optimize the skin’s outer most barrier, the stratum corneum, which assists in oxygen uptake, temperature regulation, and hydration.
Avadim Technologies, Inc:
Avadim Technologies, Inc., a life science company, was formed in 2007, with a simple vision of improving patient care. Our desire is to transform standard health care practices with our safe and effective Theraworx Technology, with the ultimate goal of fighting unnecessary infections on a global level. The name Avadim means “to serve”, providing opportunity for global outreach and giving back through the Eblen Center for Social Enterprise’s program Beyond All Borders. To learn more about Avadim Technologies, Inc., visit https://theraworx.com and follow @theraworx.
Contacts
Press Contact:
The Buzz
Mandy Allfrey, 828-450-4840
mandy@thebuzzasheville.com
or
Innergy
Ralph
Lombardo, 706-424-7296
ralph@innergysport.com
or
Investor
Contact:
Joe McGuire, 904-228-2603
joe@theraworx.com