MANASSAS, Va.--(BUSINESS WIRE)--ATCC, the premier biomaterials resource and standards organization, today proudly unveiled its new brand initiative. The fresh identity is a bold and confident logotype featuring the brand promise—THE ESSENTIALS OF LIFE SCIENCE RESEARCH. GLOBALLY DELIVERED.™ The new brand promise is an accurate reflection of ATCC’s multiple offerings and global distribution network. Launch of the rebrand will bring focus to ATCC’s extended capabilities as a reagents and tools company in support of life science research.
