Astellas Oncology today announced that Hernani Oliveira of Porto, Portugal, has been chosen as the Grand Prize Winner of the second annual C3 Prize, a global challenge that acknowledges and supports non-medicine innovations aimed at improving the cancer care experience for patients, caregivers and their loved ones.
- Grand Prize winner Hernâni Oliveira of Porto, Portugal will receive a $50,000 grant from Astellas plus a one-year nights and weekends membership to MATTER, a healthcare innovation community -
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[15-November-2017] |
NORTHBROOK, Ill., Nov. 15, 2017 /PRNewswire/ -- Astellas Oncology today announced that Hernâni Oliveira of Porto, Portugal, has been chosen as the Grand Prize Winner of the second annual C3 Prize, a global challenge that acknowledges and supports non-medicine innovations aimed at improving the cancer care experience for patients, caregivers and their loved ones. Oliveira pitched his idea alongside four other finalists to a panel of judges and spectators earlier this week during the Union for International Cancer Control (UICC) World Cancer Leaders’ Summit (WCLS) in Mexico City. “Each of the five C3 Prize ideas presented live in Mexico City has the potential to address real unmet needs for patients living with cancer, their caregivers and their loved ones,” said Mark Reisenauer, senior vice president, Oncology Business Unit, Astellas. “The Astellas Oncology C3 Prize aligns with our mission and vision to enable cancer patients to focus on living, and I look forward to seeing how these ideas to change cancer care may make a tangible, day-to-day difference in the lives of those affected by the disease.” Oliveira’s entry, the HOPE PROJECT, consists of a two-part app developed to help pediatric cancer patients and their parents solve issues related to medication adherence and the sedentary lifestyle of children who are diagnosed with cancer, as well as help parents further understand and explain complex cancer treatment procedures. “In the past few years, several studies presented an association between increased physical activity levels in childhood cancer patients and an improvement in quality of life during hospitalization,” said Oliveira. “In particular, physical functioning is increased, anxiety is reduced and social integration is encouraged. Considering the fact that this plays a vital role in physiological and psychosocial development, therapeutic exercise in pediatric oncology is particularly important to creating a better body response to treatments.” During the live pitch session, the judges assessed the ideas based on plausibility, creativity and originality, and ability to operationalize/implement the innovative idea for future application. In addition to the Grand Prize Winner, the four runners-up are:
For more information, visit www.C3Prize.com. About Astellas About UICC Founded in 1933 and based in Geneva, Switzerland, UICC is the largest and oldest international cancer organisation. With over 1,000 members and 56 partners across 162 countries, UICC features the world’s major cancer societies, ministries of health, research institutes, patient groups, and industry leaders. For more information, visit www.uicc.org. About MATTER
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