Veritas Genetics Launches Two New Whole Genome Sequencing Products
BOSTON, Nov. 1, 2018 /PRNewswire/ -- Veritas Genetics, the first to break the $1,000 Whole Genome Sequencing barrier, is once again raising the bar. Today, The Genome Company launches two new products that take genetic testing to a scope unparalleled in the industry. It also adds a new health risk section to the flagship myGenome product, and offers a new service intended to augment consumer privacy by offering access to third-party physicians.
Veritas now offers:
"We are now the first company to offer products that span the full spectrum of results – from entertaining to highly actionable to diagnostic," said Dr. Birgit Funke, PhD, FACMG, and VP of Clinical Affairs at Veritas.
In addition, Veritas is launching a service intended to streamline ordering and increase privacy. By offering access to third-party physicians, the company aims to accommodate consumers who don't have primary care physicians, prefer not to involve their PCPs, or whose PCPs drag their feet. Combined with its genetic counseling services, this independent physician access gives consumers the most comprehensive clinical resources.
All myGenome tests are processed in Veritas' CLIA-certified lab, include expert interpretation, and offer results accessible from any laptop or mobile device. Veritas is HIPAA compliant, and what's more – unlike some genetic testing companies – Veritas has never shared ancestry information with any third parties.
"For the first time, we are offering our customers different levels of interpretation services based on their genome. This is the difference between a company that is doing a one-time transaction with the consumer and one that is building a lifelong relationship, and therefore, the most comprehensive and powerful genomic database," said Mirza Cifric, Veritas Co-founder and CEO. "For us, this signifies a transition from a lab to a data business model. It's only possible with the genome, and we are leading the way."
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