Taiho Oncology Supports Advocacy Efforts During National Colorectal Cancer Awareness Month
PRINCETON, N.J., March 2, 2020 /PRNewswire/ -- Taiho Oncology, Inc., announced today the support and sponsorship of vital awareness, research and patient access initiatives from leading colorectal cancer advocacy organizations, including Colorectal Cancer Alliance, Fight Colorectal Cancer and PALTOWN's COLONTOWN®, during National Colorectal Cancer Awareness Month in March. Now in the 20th year, National Colorectal Cancer Awareness Month aims to improve the lives of colorectal cancer patients, survivors and their caregivers across the United States (U.S.).
Colorectal cancer (CRC) is the third most commonly diagnosed cancer in the U.S., with an estimated 147,950 new cases and 53,200 deaths expected in 2020.1
"At Taiho Oncology, we recognize that many colorectal cancer patients and their families lack access to the information and resources they need to combat this devastating and debilitating disease," said Timothy Whitten, President and Chief Executive Officer, Taiho Oncology, Inc. "Advocacy organizations provide life-saving programming, information and research, and we are proud to support their efforts toward moving us one step closer to our joint goal of finding a cure."
Taiho Oncology is honored to support colorectal cancer patient advocacy organizations in a variety of initiatives and activities including:
"These advocacy organizations enable access to critically important information around screening and early detection of colorectal cancer," said Kimberly Hart, Director of Patient Alliances, Taiho Oncology, Inc. "We are proud to support their efforts in raising awareness of the dangers of this disease and providing life-saving resources on behalf of the colorectal cancer community."
Throughout March, Taiho Oncology will also encourage employee engagement with a range of internal initiatives including distribution of educational patient and caregiver brochures on behalf of Colorectal Cancer Alliance, Fight Colorectal Cancer and the Raymond Foundation to underscore symptoms of the disease and reinforce the importance of early detection. On March 2, 2020, Taiho Oncology will also encourage employees to take part in the Colorectal Cancer Alliance's Colorectal Cancer Patient and Caregiver Caring Cards Day, providing a unique opportunity for employees to create inspirational cards for those navigating a diagnosis or treatment.
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1 Siegel, R. L., Miller, K. D., & Jemal, A. (2020). Cancer statistics, 2020. CA: A Cancer Journal for Clinicians, 70(1), 7–30. doi: 10.3322/caac.21590.
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SOURCE Taiho Oncology, Inc.