Roche Increases Focus on West China With New Chengdu Center

Published: Dec 07, 2012

by Richard Daverman, PhD

December 7, 2012 -- Roche has opened a sales headquarters in Chengdu, far away from Eastern provinces where multinational pharmas find their most lucrative markets. The company’s West China Management Center is part of Roche's "West Plus" Initiative. Its goal is to double revenues from west China in three years. It is also a bid to expand its R&D in Chengdu and collaborate more closely with the local government. More details....

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