QPS Announces Launch of New Brand Identity, Celebrates 24 Years of Growth

NEWARK, Del., Jan. 8, 2019 /PRNewswire/ -- The year 2019 marks 24 years of growth for QPS, LLC, a leading global CRO focused on bioanalytics and clinical trials that accelerate pharmaceutical breakthroughs. Today, the company announced the launch of a new brand identity to support continued global expansion. Since its inception in 1995, the company has grown from one office headquartered in Delaware to 11 locations around the globe, completed seven corporate acquisitions, and conducted nearly 10,000 pre-clinical and clinical research studies.  

The new QPS logo incorporates a hummingbird icon, which embodies the key attributes of nimble, agile, flexible and speedy. The tag line ‘Custom-Built Research’ is ideal to support the company’s rebranding efforts as it represents the broad set of services that QPS delivers to clients globally.

"Over the years, QPS has grown dramatically through both organic growth and successful acquisitions. While there has been some level of brand alignment along the way, many sites continued to use hybrid names, logos and site-specific branding," said Dr. Benjamin Chien, CEO, QPS, LLC. "The new branding positions QPS in the market as one, global CRO in the eyes of our current customers and potential new customers."

Uniting QPS under one collective set of branding elements – including logo, tagline, colors, fonts and graphic elements – brings internal teams closer together, helps customers better understand the global nature of the services QPS provides, and streamlines the company's ability to promote its brand globally to drive continued growth.

"This new brand identity is an exciting change for QPS. Our new logo, which includes a hummingbird, represents our agile approach to delivering custom-built research services that accelerate pharmaceutical breakthroughs across the globe," said Gabrielle Pastore, Vice President, Global Marketing, QPS, LLC.  

The hummingbird flies with speed, agility and precision; its top speed exceeds 24 miles per hour, with some species diving at speeds in excess of 49 miles per hour. It has the unique ability to hover, fly straight, in reverse, upwards, downwards, and even upside down. "Like a hummingbird, QPS has the ability to navigate the most complex pharmaceutical studies with remarkable agility, meet rigorous timelines and requirements, and can flex and accommodate unseen needs," Pastore said. "Drawing on the attributes of flexibility, nimbleness and speed, the new logo uses the form of an angular, modern hummingbird to personify the QPS brand."

The new tagline, 'Custom-Built Research,' emphasizes that modern drug development is an extremely complex process, which requires care, commitment and a customized approach to ensure a successful result.

"The more formulaic, cookie-cutter approach is no longer adequate, nor ideal, for the nimble requirements of today's drug development demands," said Chien. "'Custom-built' emphasizes that QPS will be working together, in a partnership with the client, to design and deliver the best possible program to ensure top quality results."

QPS has earned and maintained meaningful accolades, including those from the CRO Leadership Awards for site standards, outcomes and expertise. "With a strong reputation for award-winning science and decades of growth under our belt, it's imperative our brand reflect the tremendous value we bring," Chien said. "This branding update will position us well for continued global growth as we look to the future."

About QPS Holdings, LLC

QPS is a global leader in contract research known for its quality, technical expertise, efficiency and customer focus. Since its inception, QPS has been assisting pharmaceutical, biotechnology and medical device companies, as well as CRO partners, with their drug development efforts by providing a full range of Neuropharmacology, DMPK, Toxicology, Bioanalysis, Translational Medicine, Early Stage Clinical and Phase II – IV Clinical Research services. For more information, visit www.qps.com or email info@qps.com.

QPS Contact:

Kristin Jones
Tel.: +1 314-534-8187
Email: kristin@jonespr.net

This fresh, new, updated “look and feel” will work to modernize the QPS image. During 2019, the company will pull this through on all customer facing materials.

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