GuideWell Connect Acquires Onlife Health

Combination to yield enhanced consumer engagement and health and wellness offering

JACKSONVILLE, Fla., Feb. 26, 2019 /PRNewswire/ -- GuideWell Connect today announced it has acquired Onlife Health Inc. (Onlife) from Blue Cross Blue Shield of Tennessee and Cambia Health Solutions. Onlife is a technology-enabled health and wellness company serving 11 million people through contracts with health plans and employer clients. Terms of the transaction were not disclosed.

GuideWell Connect, the consumer engagement business of GuideWell Mutual Holding Corporation (GuideWell), provides full-service, integrated consumer engagement solutions for the health care industry. With the addition of Onlife, the company now serves health plan and employer clients in 19 states (Alaska, Arizona, California, Connecticut, Florida, Idaho, Illinois, Montana, New Mexico, New York, North Carolina, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah and Washington).

"Onlife has one of the strongest wellness engagement platforms in the industry and the addition of their solutions will extend GuideWell Connect's platform further along the health care consumer journey," said Scott Paddock, president and CEO of GuideWell Connect. "We are excited to bring Onlife's expertise and capabilities in the personalized health content and navigation realm to our consumer engagement hub, providing our clients with additional value via a unified customer experience from beginning to end, ultimately improving engagement and retention."

"GuideWell Connect has established a strong track record of partnering with health plans around the country to engage consumers, as evidenced by its rapidly growing client base," said Pat Geraghty, president and CEO of GuideWell. "Onlife's capabilities and expertise complement GuideWell Connect's offerings, enhancing its ability to deliver the seamless health and wellness solution that health plans and large employers demand."

Based in Nashville, Tenn., Onlife delivers digital member engagement and reward programs using technology and coaching solutions powered by analytics and behavioral science. The company offers wellness, chronic condition management, and tailored engagement to address gaps in care. Its solutions are delivered through Onlife's My Journey portal and mobile applications, as well as through telephone and onsite resources. Onlife's product suite extends across multiple health insurance lines of business, including group, individual, and Medicare Advantage.

"We are thrilled to join GuideWell Connect," said Mark McConnell, president and CEO of Onlife. "Integrating Onlife's user-friendly engagement portal with GuideWell Connect's platform will allow us to reach a larger audience as we guide health care consumers to 'the next right thing to do' at each stage of their health care journeys. Our clients benefit from a personalized wellness experience that encourages, supports and inspires healthier living."

Onlife will operate as a subsidiary of GuideWell Connect, with McConnell and the current management team remaining in place. Under the leadership of Sarah Iselin, executive vice president for government programs and diversified business for GuideWell, the combined entity is expected to be one of the fastest growing businesses in the GuideWell enterprise.

TripleTree LLC acted as financial advisor and Foley & Lardner LLP acted as legal counsel to GuideWell in connection with the transaction. Cain Brothers served as financial advisor and Waller, Lansden, Dortch & Davis LLP served as legal counsel to Onlife's shareholders, Blue Cross and Blue Shield of Tennessee and Cambia.

About GuideWell Connect
GuideWell Connect is a leader in integrated consumer engagement solutions that helps health plans attract, engage and retain members. GuideWell Connect provides technology-enabled services across the member lifecycle to advance health plans' financial performance, grow membership, and drive better health outcomes for members. Learn more at

About GuideWell Mutual Holding Corporation
GuideWell Mutual Holding Corporation (GuideWell) is a not-for-profit mutual holding company and the parent to a family of forward-thinking companies focused on transforming health care. In addition to GuideWell Connect, the GuideWell organization includes the leading health insurance company in Florida, a number of health care delivery businesses, a risk adjustment and population care management organization, and a provider of administrative services to state and federal health care programs. For more information, visit

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