21st Century Oncology Updates Brand, Launches New BE & Brand
FORT MYERS, Fla. /PRNewswire/ -- 21st Century Oncology CEO, Kim Commins-Tzoumakas, has announced the launch of an updated corporate logo and a new "BE" brand to support institutional changes taking place within the organization.
The company name will remain the same, but the logo has been simplified and modernized. The "BE" brand is part of a companywide culture initiative to position 21st Century Oncology as one dream team in their crusade against cancer. It includes a new logo, mission, and set of core values.
At the forefront of the "BE" brand is the company's new mission, "We fight for you like an army and care for you like a family," which will guide all efforts to provide premier cancer treatment internationally to patients in a comforting and compassionate setting. The new core values include: Be one dream team; Go above and beyond; Hug our patients everyday; Be the change you seek; Do the right thing; Transparency in everything we do; and be unstoppable.
"Our adoption of these core values embodies what we provide to our patients that differentiates us in the market through world-class trained and committed physicians and team members in communities across the country," according to Kim Commins-Tzoumakas.
About 21st Century Oncology
Media Contact: Samantha Scott, APR
SOURCE 21st Century Oncology