"Bridge To Europe Package" Eases E.U. Pharmaceutical Sector Entry

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AMSTERDAM: Seuss Consulting recently introduced its "Bridge to Europe Package" to make it simpler and easier for companies to expand their businesses into Europe.

After working with various U.S. companies as they planned their expansion into the EU, managing partners Kieran Canisius and Sabine Hutchison realized there was a need to make the process less complicated.

They designed a package that covers all the essential services pharmaceutical firms need to do business in the EU and are offering it at a total price of 70,000 euros. Among the services included in the Bridge to Europe Package are:

- Defining the EU entrance strategy plan,
- Establishing and registering the entity,
- Providing back office support,
- Delivering a vendor selection shortlist,
- Conducting internal staff training, and
- Participating in client visits.

"When we put the package together, we wanted it to be as clear on its cost and the benefits our clients would receive. Sometimes setting up a business in Europe can feel like stepping off a cliff. Our Bridge to Europe Package is designed to give companies a clear vision of the initial steps they need to take on the road to European success," said Canisius.

Both Canisius and Hutchison are American transplants who have more than 15 years of experience living in Europe and working in the E.U. pharmaceutical and biotech industries. That specialized industry experience, Canisius said, will directly benefit pharmaceutical companies planning to expand.

"Anyone can set up a company just about anyplace in the world. But there are unique challenges in the pharmaceutical industry in Europe due to complicated legal and cultural issues. If these aren't handled properly, they can greatly impede a company's success," Canisius explained.

"Having worked in the pharmaceutical industry for so many years, we know the local markets and can navigate the complexities here to really speed the process along for our clients. With our expertise, networks and local knowledge, our clients can eliminate those cultural unknowns," she added.

Canisius and Hutchison have presented their new Bridge to Europe Package to clients and are getting a very positive response. "This is something our industry needs right now. The pharmaceutical, medical device and biotech industries require a broad geographical reach for success in today's business climate and this package of services makes European expansion much easier," Hutchison said.

Seuss Consulting has bases in both Amsterdam and Hamburg, Germany. To reach Canisius in the Netherlands, dial 011-31-6-1750-0451 from the United States. To reach Hutchison in Germany from the U.S., call 011-49-173-932-5305. They can also be contacted through the Seuss Consulting website (http://consultseuss.com).

For additional information, contact:
Kieran Canisius, Amsterdam, Netherlands, +31 6 17 50 04 51
Sabine Hutchison, Grosshansdorf, Germany, + 49 173 932 5305

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