New PhRMA Guidelines Ban Gifts to Physicians From Drug Company Marketing Campaigns

July 10 (Bloomberg) -- The U.S. pharmaceutical industry revised its code of conduct, banning gifts to doctors such as pens, mugs and restaurant meals. The changes don't limit thousands of dollars doctors collect for speaking and consulting. Drugmakers' sales representatives may also provide ``occasional meals'' in offices of health-care professionals ``in conjunction with informational presentations,'' the Pharmaceutical Research and Manufacturers of America said today in a statement. The Washington-based lobbyist group also issued more detailed standards on continuing education and disclosure of speaking or consulting fees.

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