Apple iWatch Is Supposedly 11 Days Away. It's Already Overhyped.

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Apple will launch its long-awaited iWatch on September 9, Re/code reported on Wednesday. And a real, actual iWatch can’t come soon enough: The iWatch hype cycle is out-of-control. Thanks largely to anticipated iWatch sales, forecasting firm IDC projects that the wearable-computer market will explode to 19.2 million wearables sold in 2014, more than triple last year’s sales.

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