When drug sales reps come knocking in the future, they are increasingly likely to lavish their attentions on neurologists or cancer specialists than that old standby -- the local family doctor. Pharmaceutical companies have long spent millions of dollars pitching pills to U.S. primary care doctors, the main prescribers of the world’s most lucrative medicines. These physicians were the gateway to selling everything from cholesterol-lowering drugs to antidepressants, blood pressure medicines, allergy pills and stomach ulcer treatments.
