Medical device marketing consultant Joe Hage is on a mission: To help your company generate more leads. How does he determine which companies need help? ’Ilook to see how easy is it for me to leave my contact information,’ he says. And don’t ask him for his physical address or industry. ’If I want to find out about your stress machine, why do you need my physical address?’ The lesson: Make it easy as possible for a prospect to get in touch with you. Another lesson: If you are in medical device marketing or sales, listen to what this industry leader is doing and copy him.
