Non-Invasive Medical Solutions Leader Taps Industry Veteran to Drive Marketing Initiatives and Increase Revenue Growth
IRVINE, California – Nov. 11, 2014 – VQ OrthoCare®, the leading provider of non-invasive, non-drug medical solutions focused on bone, joint and soft-tissue conditions, has named Brad Freeman as its new Product Marketing Manager, Bracing.
In this role, Mr. Freeman will oversee VQ OrthoCare’s bracing division, specifically focused on the brand’s osteoarthritis, functional knee and spinal bracing product lines. Additionally, Mr. Freeman will also be responsible for increasing division revenue, developing new products, leveraging patient data to enhance existing products, supporting sales representatives and distributors and designing marketing campaigns related to his product lines.
“Brad Freeman brings a vast knowledge of the medical device industry, as well as a deep understanding of the marketing landscape to this role,” said Jim Knape, CEO and founder of VQ OrthoCare. “His experience and expertise is a great asset to our company and will greatly benefit our bracing division.”
Prior to joining VQ OrthoCare, Mr. Freeman served as DJO Global’s® Senior Global Product Manager where he led the marketing efforts for a line of rehabilitation products, representing $26 million in revenue. Previously, Mr. Freeman was a Senior Product Manager at Alphatec Spine®, Inc. Throughout his 25-year career in the healthcare industry, Mr. Freeman has successfully implemented multiple medical device marketing campaigns, effectively increasing revenue and driving awareness.
Founded in 1989 and headquartered in Irvine, Calif., VQ OrthoCare is the premier manufacturer and provider of non-invasive, non-drug medical solutions for bone, joint and soft-tissue conditions. With services ranging from in-home patient fitting of braces and medical devices to technology-enabled compliance monitoring and around-the-clock patient care, VQ OrthoCare’s commitment to treating patients with respect and supporting them in achieving optimum outcomes is unmatched in the industry. Registered with the U.S. Food and Drug Administration as a medical manufacturer and specification developer, VQ OrthoCare’s products include SurgiStim4™; OrthoStim4™; Catalyst-Elite™, Catalyst-Propel™ and OActive™ knee bracing; Avid IF 2™ and the BioniCare® knee system and BioniCare® hand system.
About VQ OrthoCare®:
Founded in 1989 and based in Irvine, Calif., VQ OrthoCare® is a leading manufacturer and provider of non-invasive medical solutions focused on bone, joint and soft-tissue conditions. VQ OrthoCare's commitment to treating patients with respect and supporting them in achieving optimum outcomes is unmatched in the industry. VQ OrthoCare’s products include: SurgiStim4™; OrthoStim4™; Catalyst-Elite™, Catalyst-Propel™ and OActive™ knee bracing; Avid IF 2™ and the BioniCare® knee system and BioniCare® hand system. VQ OrthoCare is registered with the U.S. Food and Drug Administration as a medical manufacturer and specification developer.
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IRVINE, California – Nov. 11, 2014 – VQ OrthoCare®, the leading provider of non-invasive, non-drug medical solutions focused on bone, joint and soft-tissue conditions, has named Brad Freeman as its new Product Marketing Manager, Bracing.
In this role, Mr. Freeman will oversee VQ OrthoCare’s bracing division, specifically focused on the brand’s osteoarthritis, functional knee and spinal bracing product lines. Additionally, Mr. Freeman will also be responsible for increasing division revenue, developing new products, leveraging patient data to enhance existing products, supporting sales representatives and distributors and designing marketing campaigns related to his product lines.
“Brad Freeman brings a vast knowledge of the medical device industry, as well as a deep understanding of the marketing landscape to this role,” said Jim Knape, CEO and founder of VQ OrthoCare. “His experience and expertise is a great asset to our company and will greatly benefit our bracing division.”
Prior to joining VQ OrthoCare, Mr. Freeman served as DJO Global’s® Senior Global Product Manager where he led the marketing efforts for a line of rehabilitation products, representing $26 million in revenue. Previously, Mr. Freeman was a Senior Product Manager at Alphatec Spine®, Inc. Throughout his 25-year career in the healthcare industry, Mr. Freeman has successfully implemented multiple medical device marketing campaigns, effectively increasing revenue and driving awareness.
Founded in 1989 and headquartered in Irvine, Calif., VQ OrthoCare is the premier manufacturer and provider of non-invasive, non-drug medical solutions for bone, joint and soft-tissue conditions. With services ranging from in-home patient fitting of braces and medical devices to technology-enabled compliance monitoring and around-the-clock patient care, VQ OrthoCare’s commitment to treating patients with respect and supporting them in achieving optimum outcomes is unmatched in the industry. Registered with the U.S. Food and Drug Administration as a medical manufacturer and specification developer, VQ OrthoCare’s products include SurgiStim4™; OrthoStim4™; Catalyst-Elite™, Catalyst-Propel™ and OActive™ knee bracing; Avid IF 2™ and the BioniCare® knee system and BioniCare® hand system.
About VQ OrthoCare®:
Founded in 1989 and based in Irvine, Calif., VQ OrthoCare® is a leading manufacturer and provider of non-invasive medical solutions focused on bone, joint and soft-tissue conditions. VQ OrthoCare's commitment to treating patients with respect and supporting them in achieving optimum outcomes is unmatched in the industry. VQ OrthoCare’s products include: SurgiStim4™; OrthoStim4™; Catalyst-Elite™, Catalyst-Propel™ and OActive™ knee bracing; Avid IF 2™ and the BioniCare® knee system and BioniCare® hand system. VQ OrthoCare is registered with the U.S. Food and Drug Administration as a medical manufacturer and specification developer.
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