London, 7 January 2016 - Vision RT, the developer of world-leading motion management tools for the radiotherapy market, today announces that it has expanded its marketing team by bringing on board Thomas Carter as Director of Global Marketing.
Thomas joins Vision RT after spending 12 years in sales, marketing and management at blue chip medical device companies such as Boston Scientific and Smith & Nephew. In previous roles he has been instrumental in a turnaround of $130m portfolio despite increasing competition and decreasing resources, and successfully launched a $30m revenue product line. He holds an MEng in Manufacturing Engineering from Cambridge University and the Postgraduate Diploma in Marketing from the Chartered Institute of Marketing.
In his new role at Vision RT, Thomas’ expertise in marketing will be an important factor in helping customers to learn about and benefit from the changes and new designs of the company’s revolutionary, AlignRT® optical solutions for motion management during radiation therapy.
Thomas Carter commented: ‘AlignRT® is compelling. It is clearly very different to everything else on the market, and has an obvious impact on patient and healthcare provider outcomes. It’s very rare you see a product where the technology is both incredibly innovative and so well-placed to become standard of care. If I were a patient, I would demand to be treated with AlignRT®.
‘Vision RT has had great success so far, and there’s exciting potential for a stronger contribution from marketing.
Marketing can help us focus on the customers that benefit most from our technology, continue to deliver the right product for them, and communicate our product benefits in the most effective way.’
‘Vision RT is defining the standard of care,’ says Norman Smith, CEO of Vision RT. ‘We need to demonstrate the capabilities of our 3D motion management solution to the treatment centres around the world, and having a strong marketing strategy is integral to this. Ultimately treatment centres want to have access to the best technology out there, and having a strong marketing strategy to provide customers with the right level of knowledge and trust in our products is integral to this.
For further information, please contact:
Vision RT
Nicola Sheppey
Tel: +44 (0) 20 8346 4300
FTI Consulting
Ben Atwell / Rob Winder
Tel: +44 (0) 20 3727 1000
About Vision RT Ltd
Vision RT Limited has developed a novel approach to enhance the crucial process of patient setup and surveillance during radiation therapy for the treatment of cancer. Vision RT’s revolutionary products, AlignRT®, GateCT® and GateRT®, utilise a proprietary real-time 3D surface imaging technology. These are becoming the standard of care for real time motion management. Further information on Vision RT and its products may be found at www.visionrt.com.
About AlignRT®
AlignRT® is Vision RT’s platform product. Its optical surface tracking capability helps to ensure patients are set up to and remain in the correct position throughout treatment. The revolutionary AlignRT® patient tracking solution is non-invasive and does not require markers, enabling a safer and more comfortable environment for patients. AlignRT®’s simple user-friendly interface makes it the ideal solution for motion management.
