The More Stuff We Have, The Less Creative We Are, University of Illinois Study

Intuitively it seems like the more resources we have available to us, the more tools and opportunities we have to stretch our creative wings. Not so, claims the results of a new study – it’s scarcity, not abundance, that promotes creativity. The more stuff we have, the less creative we are.

Researchers from the Johns Hopkins Carey Business School and the University of Illinois conducted six experiments to test the effects of having more versus having less in terms of creativity.

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