The Feel Good Lab Unveils All-Natural Sport Recovery Lotion for Athletes

NEW HAVEN, Conn., Feb. 12, 2019 /PRNewswire/ -- The Feel Good Lab, a modern pain relief brand for today’s consumer, today announced the availability of Sport Recovery Lotion, the first FDA-registered pain relieving lotion made just for athletes. Developed in collaboration with CrossFit New England founder and world-renowned coach, Ben Bergeron (now an investor and advisor at The Feel Good Lab), Sport Recovery Lotion is formulated with only clean, natural ingredients like turmeric, arnica and devil’s claw to relieve muscle soreness and pain that is common after spin cycling, running, and other high-intensity sports.

Sport Recovery Lotion is an alternative to dated over-the-counter pain relief products. Traditional solutions like ibuprofen have become a concern among experts today as newly discovered side effects from the inherent whole-body delivery method put into question the impact on overall health. Topical solutions have proved to be an effective option for athletes, but conventional pain relief creams typically harbor potent scents and unnecessary additives or chemical preservatives. Until today, limited options have left athletes to either pollute their bodies to relieve pain or simply suffer through it.

“Athletes have been short-changed with a lack of effective pain relief products,” said CJ Forse, co-founder at The Feel Good Lab. “Sport Recovery Lotion was developed with only natural ingredients to relieve soreness and pain from training without the compromises of ibuprofen or smelly pain relief creams.”

Sport Recovery Lotion fits perfectly into an athlete’s post-workout routine, specifically after the shower following a tough training session. The product includes premium moisturizing ingredients like hyaluronic acid and coconut oil to support skin hydration. Athletes sweat more than most and when you sweat you shower. Excessive showering can weaken the skin’s barrier function, making it more likely to react to fragrances, dyes, and other potential irritants. As a result, many athletes suffer from dry and irritated skin without ever realizing the contributing factors.

Ben Bergeron has joined The Feel Good Lab team as both an investor and advisor to the brand. As a coach to some of the world’s best athletes, Ben was searching for clean recovery solutions but couldn’t find anything he liked until now.

“Elite athletes are used to putting themselves through hard workouts that cause muscle soreness, but they don’t want to compromise on the types of ingredients they put in or on their bodies,” said Ben Bergeron, founder of Crossfit New England. “I’ve joined The Feel Good Lab team because I’m inspired by their mission and believe in their products.”

In his role, Ben will help The Feel Good Lab develop additional products and educate athletes on effective recovery techniques.

Product Benefits

• FDA-registered to ensure product safety and integrity
• Relieves pain from muscle soreness, joints, strains and sprains, and more
• Moisturizes skin with hyaluronic acid and coconut oil
• 100% natural formula with only clean ingredients like turmeric, arnica, boswellia and more
• Contains zero fillers, toxic preservatives, or harmful chemicals

Sport Recovery Lotion is available now and can be purchased online through The Feel Good Lab’s website and Amazon. To learn more about Sport Recovery Lotion, visit thefeelgoodlab.com/sport.

About The Feel Good Lab
The Feel Good Lab, a modern pain relief brand for today’s consumer, provides all-natural solutions for people in pain. The Feel Good Lab creates topical products without the junk and just the real(ly) good stuff. By combining incredible ingredients like turmeric, arnica and devil’s claw root, The Feel Good Lab helps arthritis sufferers, athletes and everyone in between safely overcome pain. All products from The Feel Good Lab are created using the principles of pharmaceutical science and are rooted in functional medicine. For more information visit www.thefeelgoodlab.com and follow @thefeelgoodlab on Instagram and @feelgoodlab on Facebook.

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SOURCE The Feel Good Lab