HORSHAM, Pa.--(BUSINESS WIRE)--TargetRx today released the results of its 2007 Sales and Marketing Quality (SMQ) Analysis, the only report to provide pharmaceutical management the ability to measure and manage the impact of their sales and marketing execution on physicians’ prescribing behaviors. The product of more than seven years of research and development, the TargetRx 2007 SMQ Analysis offers a paradigm by which companies can measure, monitor and manage the critical components that drive effective sales and marketing that can result in improved market performance.
