NEW BRUNSWICK, N.J., Feb. 15 /PRNewswire/ -- The 4th Annual PMS, featuring over 100 speakers from large and small pharmaceutical companies, will address the challenge of “doing more with less” during an intensive six parallel track extravaganza attracting at least 500 attendees, reports Strategic Research Institute. The industry gathering is to take place in New Brunswick, NJ from April 4-5.
Among the most hotly debated topics at the 2006 Industry gathering is how to enhance brand performance with leaner marketing and sales budgets in a more restrictive environment.
The six related and parallel tracks are: * Strategic Pharma Marketing & Branding * Pharma Marketing for Emerging & Early-Stage Companies * Intergrating Patient Compliance * Patient Level Data for Enhanced Marketing Performance and Outcomes * Pharma Compliance for Marketing & Management (OIG, FDA and Other Enforcement Considerations)
Attendees to any one conference will have access to sessions during all six concurrent meetings. All networking and nightly networking functions are slated to take place together.
The meeting kicks off with a morning session on April 4 featuring executive marketing panelists from 25 different pharmaceutical companies on the topics of Strategic Marketing & Branding, Global Marketing Challenges, Emerging and Early-Stage Company Marketing and Sales Strategies, and The Impact of MMA on Pharmaceutical Marketers. The afternoon session focuses on branding, segmentation, product launches, co-marketing/co-promotions, messaging, consumer/DTC, positioning, compliance, patient level data, sales force productivity, online/offline mix, other media, sampling, the marketing/sales interface, and other subjects of intense discussion.
Presenting companies include Lilly, Pfizer, Sanofi-Aventis, Coley Pharmaceuticals, J & J, Ortho-McNeil, Centocor, King Pharmaceuticals, ICOS, BiogenIdec, AstraZeneca, Amgen, Bristol-Myers Squibb, Genzyme, MedImmune, Solvay, Ligand, Amylin, Elan, Indevus, Santarus, Millennium, Novartis, Sankyo, Abbott Laboratories, Wyeth, Altana, and others.
The annual conference is part of the annual “Pharmaceutical Marketing & Sales (PMS)” series, an industry-wide information and networking extravaganza heavily attended by Pharma company high-level marketing executives.
To request the agenda, and/or apply for final speaking opportunities, contact the organizer, Mark Alexay of Strategic Research Institute at malexay@srinstitute.com or 212.967.0095, extension 251. Exhibitors may still reserve space to meet hundreds of prospective clients and showcase their offerings. Sponsorship opportunities may include exhibit space, much greater exposure, and speaking opportunities. Contact Mark Alexay at malexay@srinstitute.com or 212.967.0095, extension 251 to customize.
Strategic Research Institute
CONTACT: Mark Alexay of Strategic Research Institute,malexay@srinstitute.com or +1-212-967-0095, extension 251
Web site: http://www.srinstitute.com/
