Bernd Montag, CEO of Siemens’s healthcare business, thought the new name reflected engineering and scientific excellence. But for the more than 1200 Qmed readers that answered a recent survey, the new Siemen Healthineers brand can be summed up in one word: “dumb.”
More than three-fourths of respondents to the recent survey chose “dumb” as the best adjective. Less than a fourth thought it was “meh” or “brilliant.”
