BEDMINSTER, N.J.--(BUSINESS WIRE)--Cegedim Relationship Management today announced that Reckitt Benckiser has selected Mobile Intelligence™ for iPad™ via Software-as-a-Service (SaaS) as its centralized Customer Relationship Management (CRM) platform for its Primary and Managed Markets commercial teams. Reckitt Benckiser is a global pharmaceutical and consumer goods leader devoted to long-term innovation by delivering value through a successful product line of over-the-counter (OTC) and prescription medications. The company will also implement Cegedim Relationship Management’s integrated suite of Support Services, including Helpdesk and Asset Management.
