SAN MATEO, Calif., April 3 /PRNewswire/ -- As the first step in its major European CRM initiative, Pfizer , the world’s largest pharmaceutical company, today announced that it will deploy Siperian Hub XT(TM) in an effort to create a Consolidated Customer Master (CCM) as “one true source” of customer data across all of its European and Canadian (EuCan) markets. Pfizer’s CCM will serve as a significant part of the data foundation for upcoming CRM initiatives. Pfizer intends to use Siperian Hub XT to unify customer information from multiple systems and functional areas across 22 markets. In taking this step, Pfizer will become the first international customer to take advantage of the recently announced Siperian Hub XT and its international capabilities.
In an effort to maximize and integrate their corporate data assets including customer (i.e. prescribers, pharmacists, governmental entities, organizations, and patients), locations and products, Pfizer’s CCM will unify customer information from multiple sources and systems, create and maintain a unique, complete and accurate customer profile and make that profile information available to all operational applications in real-time.
Justin Sowers, Director - Global Business Technology for Pfizer, summarized the business and technology benefits of the project he is leading as follows, “Ultimately, the CCM will enable the business to perform sophisticated analytics to derive actionable customer insights. While a well- designed data model and web services layer will facilitate integration with other enterprise systems and scaling to all EuCan markets, from a technology perspective.”
Creating a unique and scalable master data hub poses unique challenges to pharmaceutical companies based on their varying data sets and hierarchies. According to a January 9, 2006 Gartner report entitled Creating the Single Customer View With Customer Data Integration, analyst John Radcliffe states, “Pharmaceutical companies face significant customer information management challenges. They have the normal consistency and data quality problems because of fragmented internal systems, but they have additional challenges because of their reliance on the acquisition and use of external third-party data to understand the behavior of prescribing physicians.”
“We are thrilled to be working with Pfizer, who has such a strong commitment to the value of customer data. Pfizer’s implementation of Siperian Hub exemplifies the ongoing commitment by pharmaceutical companies to update their technical infrastructure in order to create a unified view of their customers and products across divisions and geographies,” said Darlene Mann, Chief Executive Officer of Siperian. “As the leading provider of customer data integration solutions within the pharmaceutical and life science sectors, Siperian provides our customers with the most scalable, and quickly deployed master data hub by leveraging our innovative technology and proven pharmaceutical industry best practices.”
About Siperian
Siperian Inc. offers an award-winning master data integration and management software platform -- Siperian Hub XT(TM). Leveraging Siperian Hub, organizations can build and manage the most trustworthy hub for unified views of customer and related data entities such as product, supplier, employee, contract, etc. Siperian Hub delivers these unified, accurate views in a timely fashion across disparate operational and analytical applications within existing business processes, resulting in higher profitability across customer interactions, reduced operations costs, and increased accuracy for regulatory compliance. Siperian Hub’s adaptive architecture is essential for managing multiple types of master data in rapidly changing business conditions -- from adding new data sources and business rules to supporting distributed data governance regimes. With built-in data reliability and the highest published scalability benchmarks, Siperian Hub is fast becoming the standard master data integration platform in various enterprises, and across various business units and geographies. Siperian Hub can be implemented in stages within the current enterprise architecture and accessed through layer of business services for demonstrable business value at the lowest total cost of ownership. For further information, visit us on the Web at http://www.siperian.com or call 1-866-SIPERIAN (1-866-747-3742).
MEDIA CONTACTS: Chris McCoin or Richard Smith McCoin & Smith Communications LLC 508-429-5988 (Chris) or 978-433-3304 (Rick) chris@mccoinsmith.com or rick@mccoinsmith.com
Siperian Inc.
CONTACT: Chris McCoin, +1-508-429-5988, or chris@mccoinsmith.com , orRichard Smith, +1-978-433-3304, or rick@mccoinsmith.com , both of McCoin &Smith Communications LLC
Web site: http://www.siperian.com/
