SAN FRANCISCO, CA--(Marketwire - March 02, 2009) - Many seniors accept that muscle and joint discomfort is a natural consequence of the aging process. Over 9 million senior citizens have painful hallux valgus or "bunions," which deprives them of the active lifestyle many desire. Due to the recent introduction of Bunion Aid, a new day/night hinged splint launched into the U.S. market from Germany, seniors will no longer have to accept bunion pain as part of their daily routine and can do the activities they love including playing with grandchildren, golfing, walking for exercise and traveling.
Alpha Orthotics Corporation (www.alphaorthotics.com) opened their online shop at http://www.alphaorthotics.com last month to make it convenient for consumers, including seniors, to purchase Bunion Aid with the click of a mouse. The Bunion Aid splint is also available at select retailers and podiatrists nationwide for an SRP of $59.95.
Bunion Aid is a combination of a medical-grade plastic splint and Velcro® fastening metatarsal and toe straps. The plastic portion of the splint is hinged and fastened along the inside border of the foot with a toe and metatarsal strap. The straps and the splint provide three-point correction of the bunion deformity though out the gait cycle. The metatarsal arch is optimally stabilized, the bunion relieved, the mal-positioning of the toe corrected and the foot brought back and held in its natural position. The splint is easy to apply, fits on either the left or right foot and one size fits all. Bunion-Aid is an alternative for people with mild to moderate bunions and can help with post-surgery treatment.
"It's time to defeat bunions once and for all," said Gaby Federal, CEO of Alpha Orthotics Corporation. "Bunion Aid can be used as a conservative pain reduction treatment option that may help avoid or postpone the need for invasive surgery. We want to help seniors who suffer from painful bunions return to a pain-free and active lifestyle."
About Hallux Valgus or "Bunions"
Hallux valgus forces the big toe outward, which causes the metatarsal bone and the metatarsal capitulum to protrude. Initially a cosmetic problem, in time serious pain can develop. Inflammation and swelling of the ball, incorrect loading and initial joint attrition (arthrosis) can lead to strong and persistent pain. The reasons for the development of hallux valgus are an inherited predisposition, a tendency towards weak supporting and connective tissue or muscular imbalance. Mal-positioning is aggravated by too tight or too pointed shoes. Hallux valgus patients traditionally have been treated with surgery or rigid night splints. Bunion Aid is a non-invasive alternative for people with mild to moderate bunions which can possibly prevent surgery and help with post-surgery treatment.
About Alpha Orthotics Corporation USA
Alpha Orthotics Corporation (http://www.alphaorthotics.com) is a wholly
owned subsidiary of German Hallufix Corporation. Alpha Orthotics
Corporation markets and sells patented, German-engineered non-invasive
orthotics products directly to consumers and to the medical community.
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