Novartis has launched a first-of-its-kind social network for heart failure patients and carers in the US.
Together in HF went live towards the end of last year and provides a closed community for those affected by heart failure to share their stories and support each other.
It’s a brave step for Novartis to compete with the likes of Facebook in setting up its own social network, but with nearly six million Americans having heart failure there is a sizable potential community it could attract.
