SUNNYVALE, Calif., Feb. 3 /PRNewswire/ -- Today, Molecular Devices, Inc.--now part of Danaher Corporation--re-launched the Molecular Devices brand into the life sciences marketplace. The renewed corporate brand is focused primarily on meeting customer needs and exceeding customer expectations, and includes an evolved visual identity system. A new logo illustrates the company's commitment to provide high-performance analytical technologies that support the scientific success of its customers: the company's instrument--the customer's biology.
"Our employees are excited about a new Molecular Devices brand that is focused primarily on serving our customers to the best of our abilities," said Tom Olenic, Vice President and General Manager for Molecular Devices, Inc. "The acquisition has given us a chance to take a close look at the way we do business and, in doing so, to identify the way we could be doing business--it's a tremendous opportunity, and we are definitely taking full advantage of it."
According to Tom Driscoll, Vice President of Global Marketing for Molecular Devices, Inc., "Understanding each customer's unique laboratory workflow continues to be a top priority, and we will direct product development efforts toward solving customer issues and optimizing customer workflows. Our goal now, as a new Molecular Devices brand, is to deliver highly relevant analytical products and services to detect biology, decode data, and drive successful life science discovery in both applied and basic research environments."
Some of the business' top product brands, which will also undergo renewal this year, include: SpectraMax(R), ImageXpress(R), Axon(TM), IonWorks(R), Threshold(R), CellKey(TM), FLIPR(R), and Arcturus(R).
Molecular Devices(R), the Molecular Devices logo, SpectraMax(R), ImageXpress(R), Axon(TM), IonWorks(R), Threshold(R), CellKey(TM), FLIPR(R), Arcturus(R), and all other trademarks are the property of Molecular Devices, Inc.
CONTACT: Lisa English, PhD, APR; Director, Communications, Molecular
Devices, Inc., +1-408-747-3630, lisa.english@moldev.com
Web site: http://www.moleculardevices.com/
